Internet Consulting / Website Development Pricing

Consulting, design, development, maintenance, optimization,  $70 per hour
Programming, scripting, database integration,  $105 per hour

Many clients and prospects inquire about development costs. Cost is affected by:

• size of site
• graphic and branding complexity
• graphics created vs. provided
• level of understanding, preparedness, and vision of the business owner in preparing content for the site
• functionality needs such as on-line ordering, scripting/programming, database management...

Keep in mind that consulting is a cost factor and can play a vital part in the success of a site. An ongoing yearly budget for promotion and site growth is recommended, in most cases equal to the initial development budget.

Content-Focused, Ready-Graphic Website Package,  $700 - $1400

• Your firm (or franchise) image—existing logo(s)/graphics
• Graphic titles/header, navigation buttons and footer on every page, Up to 10 photo or graphic scans
• 2 to 4 pages, Provide your own content (text via e-mail or disk) or consider our graphic design and writing services, Links to information on other websites as desired
• Keywords/metatags significant to your business/industry and geographic area, initial registration in search utilities (not guaranteed)

"Serious Business" Website Package,  $2,100+

• Above plus enhanced graphics and branding, Customized graphic titles/header and blending, Customized navigation buttons, Photo or graphic scans enhanced with shadows or vignettes, Additional photos or graphics, "alt" tags on all graphics, Animated or Flash images/text
• Information request/lead generator form(s) that viewers can e-mail or fax, Tools for your clients and/or employees, Lists such as products or services, and associated detail pages
• Framing as necessary or desired
• Domain purchase, Site and server set-up, Keywords/metatags tailored by page, Marketing/Promotion coaching and guidance, Follow-up to search registration(s)

SPECIAL—New Business/New Website Presence
Starter Page on Your Own Domain,  $190

• For businesses who want a website and haven't had the time to focus on it
• You provide whatever you have—logo, photo, marketing material—or we'll take the photo, and pick up your materials
• We'll create an attractive starter page—within 2 weeks—and include the purchase of your own domain name (www.yourbusiness.com)!!
• We'll provide hosting for up to a year or until you begin to grow your website
• See these examples, details & instructions

Page on another URL,  $210

• A simple package to get you started, uses your existing logo, up to 4 photos, email link, text provided electronically, all materials and instructions provided together
• Use your ISP's server space or ours. With ours, specify your company name after any one of these URLs:

www.MadRiverWeb.com/YourFirm www.MadRiverInternet.com/YourFirm www.MadRiverDesign.com/YourFirm www.MadRiverWeddings.com/YourFirm www.MadRiverArts.com/YourFirm www.MadRiverStore.com/YourFirm www.MadRiverBytes.com/YourFirm

www.MadRiverLodging.com/YourFirm www.MadRiverRentals.com/YourFirm www.MadRiverSkiHouses.com/YourFirm www.SugarbushLodging.com/YourFirm www.SugarbushSkiHouses.com/YourFirm www.NortheastKingdom.com/YourFirm

Area/Resources page or section,  $560

• 15 to 20 links to informative resources and industry sites (subject to area availability and quality); you supply the links or we will perform a basic search, we will polish them up with a one-line phrase or you may provide written copy to integrate the page; provides viewers with information from other sites without having to redo on your site, minimizes viewers’ searching, positions your firm as a resource of information, shows goodwill to linked businesses; this page may also link to other pages on your site providing area or industry information
• offered with existing website or website under development, using layout and graphics already defined

Internet Analysis and Recommendations Package,  $420 - $700

• More than a proposal, a first year plan, with marketing and customer service recommendations, initial and ongoing cost estimates
• Your competitors' sites are researched to provide you with guidance on the positioning and intensity with which you should approach your internet presence
• Industry sites are researched to inform you of the resources available and the opportunities for linking and traffic generation to your site
• Recommendations are made on your domain name, and it may be purchased and set-up if desired

Promotion, Internet and Competitor research,  $70 per hour

• Periodic analysis of site keywords/metatags, optimization for search utilities
• Locate information on association or industry sites to link to or utilize on your own site (with permission)
• Locate and obtain links from important, high-traffic sites such as industry "magazines," newspapers, chambers of commerce, industry associations, other local businesses
• Learn how your competitors are positioning themselves on the internet
• Review and anlyze your traffic statistics and offer guidance to marketing decisions

Custom Database and Admin or Content Management Set-up,  $105 per hour

• One way to update your site, material that changes frequently

Computer Training and Set-up,    $70 per hour

• Learn how to maximize your browsing effectiveness, search techniques, storing favorite sites
• Attach files to e-mails, filter your mesages into folders, set-up an e-mail database, "sign" your e-mails with your business logo and with marketing impact, provide links within your e-mail messages
• Prepare your materials for your website, make updates from your own computer

Customized Training Seminars,  $280 - $350 per contact hour

• We'll come to your office and train as many people as you'd like on whatever customized agenda you'd like.
• Same rate as our other services, however, we find that the preparation of material and follow-up adds 3 to 4 hours per seminar hour. Contact us for a quote and to discuss your needs.

View Projects and Client References

This page updated 7/27/09.